Kansas City
MISSOURI
2018 AECT International Convention:
Learning for All
Learning for All
Want My New Program? Determining the Market Before Investing Time, Money, and Personal
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DATE
October 26, 2018 |
Type
Roundtable |
TOPIC
Organizational Training and Performance |
ABSTRACT
New program and course development at universities commonly cost $20,000-50,000, depending on the complexity and scope of the project. Taken from recent practice, this session presents common marketing approaches that can be implemented in educational technology programs to help determine whether there is demand for a new program before investing scarce financial, human, and other resources in development. We present survey and interview methods used to evaluate the likelihood of success used with two proposed programs.
New program and course development at universities commonly cost $20,000-50,000, depending on the complexity and scope of the project. Taken from recent practice, this session presents common marketing approaches that can be implemented in educational technology programs to help determine whether there is demand for a new program before investing scarce financial, human, and other resources in development. We present survey and interview methods used to evaluate the likelihood of success used with two proposed programs.
Warren, S. J., Surrency, M., Lepcha, S., Darby, D., Bonhamgregory, M., & Gonzalez, L. (2018). Does Anyone Want My New Program? Determining the Market Before Investing Time, Money, and Personal. In Organizational Training and Performance. Kansas City, MO: Association for Educational Communications and Technology.
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